Google Acquires Mobile Advertising Giant Admob, yet another google food group

Ok i just got the news that google will be eating Admob up and adding it to its already crazy advertising control over the internet. I am a admob publisher and have been for the past year and make most of my profit from them. I am pretty sure that having google run this is not bad for me. I will get better cpm and more money. But It still gets me a bit worried that google keeps taking over these companies to capitalize on Mobile advertising.

"Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million." - Admob (in my email)

Google didn't have the best holding in mobile advertising in my opinion and now im pretty sure they do. Admob is great tool for profit of my iphone applications and mobile websites. Hopefully google doesn't just take Admob and convert everyone to a new form of Adsense or some shit I would really not like this to happen.

Comment on this recent news and till me what you think of google or admob or both, let me hear it! I feel it needs to be talked about. I will ad (pun intended) any information I receive from the publisher side of things to this hub asap.

Minutes after this hub was created Gizmo5 was also eaten by google!! what's next? This would be a good weapon to be added to the google arsenal, I do agree, even after there legal troubles with skype... What else is Google going to do today lol wait and see i guess...

• iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google's 5x mobile search growth over the past two years
• And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]